The CFO and CMO view of your SaaS
Veritess ties your product metrics to your money: what actually moves your revenue, where it levels off and how many months you have. Every number is checked against published benchmarks, with the source next to it.
No signup. Four numbers from Stripe. Nothing leaves your browser.
Main lever for 12 months: more revenue from new customers. 24 → 29 a month adds about $1.8K MRR.
Churn sets the ceiling: 5.2% → 4.1% lifts it from $18.6K to about $23.3K. Churn is 1.5× the 3–4% median.
See it in about a minute
A growth plan without the numbers burns cash. A financial model without the funnel is guesswork. Veritess keeps both in one place.
New customers keep coming, but MRR goes flat. Nobody checks how many of them only replace the ones who left.
The revenue line in the spreadsheet isn't tied to new customers, churn or price — so you can't tell which one to fix.
A full-time CFO and CMO cost more than an early SaaS can carry. You need the answers now, not the headcount.
What Veritess does
Marked honestly: what works today, and what we're building next.
One plan, from first click to cash
Marketing decisions and the money should point at the same number. Here's where each stage shows up in Veritess.
How many you win — the top half of your ceiling.
Median free‑to‑paid in B2B is 8%; card‑required trials 30% (ChartMogul × ProductLed, 2026).
How long a customer stays — the bottom half of your ceiling.
What each one pays — and the price / retention trade‑off.
How referrals lower the average cost of growth.
How it works
Four numbers from Stripe. See where you stand, where you level off and the one lever that matters most.
Drop your Stripe subscriptions export: MRR, who came and who left, which plan loses customers. It stays in your browser. Try it
Connect Stripe read‑only. One short email a month: how it compared with the estimate, and what changed.
A pricing change, a new channel, a churn fix: see what it does to the money before you commit.
Step 1
MRR today, paying customers, new and cancelled last month — all on your Stripe dashboard.
Check your numbers — free| Veritess | Full‑time CFO + CMO | Separate freelancers | Founder + spreadsheet | ChatGPT | |
|---|---|---|---|---|---|
| Finance and growth in one view | Yes | If they align | Rarely | Depends on you | If you ask the right question |
| Compared with published benchmarks | Yes, with sources | From experience | Sometimes | No | No sources you can check |
| Points at one lever | Yes | Yes | Each their own | No | Only if asked |
| Plan vs actual every month | Next (Stripe) | Yes | Extra scope | When there's time | No |
| Cost | Free check · monthly plan planned | Two executive salaries | Two retainers | Your time | A subscription + your time |
The basics
A fractional CFO is a senior finance lead who works with a startup part‑time: the financial model, cash runway, unit economics and investor reporting, without a full‑time salary.
A fractional CMO does the same for growth: go‑to‑market, channel mix, marketing budget and the funnel metrics behind them.
Veritess is not a person and doesn't replace one. It does the numbers part of both roles as software: it keeps your revenue and your growth on the same assumptions and shows which one to move. If you later hire a CFO or CMO, they start from a clear picture.
Pricing
The monthly plans aren't live yet. Leave your email and we'll write once, when they are. Prices may change before launch.
Software. There are no calls and no consultants. It does the numbers part of a CFO's and a CMO's job and shows you what to look at first.
Founders of B2B SaaS that already have paying customers — roughly a few thousand dollars of MRR and up — and no finance person yet.
Not yet. Before you have paying customers there is little to measure, and the most useful thing is finding them. Come back after your first customers.
ChatGPT answers the question you ask. Veritess starts from published benchmarks with sources and points at a dependency most people don't ask about: the ceiling where your MRR levels off (new customers ÷ churn).
The free check runs entirely in your browser — nothing is sent anywhere. The monthly plans will connect to Stripe read‑only; we'll never be able to change anything in your account.
It's not built for investor models. But knowing your ceiling, your main lever and how you compare with benchmarks makes the conversation with an investor easier.
The check is free. Monthly plans are planned at $29 and $49 a month and are on a waiting list for now.
Start with a free check. See what works, where you level off and which one lever to move first.
Check your numbers — free